Vosyn case study

Vosyn.ai Landing Page Redesign

A UX Research Project to Improve Microsoft Teams Usability for Remote Learning

Client: Vosyn.ai

Timeline: 4 Weeks

Role: UX/UI Designer

Tools: Figma, User Surveys, Competitive Analysis

Target Audience: Users seeking innovative translation tools

This project focuses on redesigning Vosyn.ai’s landing page to clearly communicate its value proposition as a translation tool. The goal is to address user confusion stemming from the existing design, which resembled a search engine rather than highlighting key features and benefits.

My Role and Responsibilities

Role: UX/UI Designer

My Responsibilities

Conducted competitive analysis to understand how similar tools communicated their value.

Designed low-fidelity wireframes to propose new layouts and visual hierarchies.

Facilitated user surveys to validate design changes and gather feedback.

Iterated on designs based on feedback to align with user needs and business goals.

Goal of the Project

"To redesign Vosyn.ai’s landing page, ensuring users immediately understand its unique features and value as a translation tool."

Project Phases

1. Research & Insights

Competitive Analysis:

Studied competing translation tools to identify effective design patterns for communicating key features.

User Surveys:

Conducted surveys to understand user perceptions and pain points with the existing landing page.

Key Insight: Users were unclear about the tool’s purpose and features due to the search engine-like design.

Survey insights:

2. Design

Wireframes:

Developed low-fidelity wireframes to redefine the structure and focus on value-driven content.

Key Design Features:
1. Prominent value proposition statement at the top of the page.
2. Demo videos to showcase functionality and features.
3. Simplified navigation to access resources and key tools.

3. Feedback and Iteration

Conducted feedback sessions with survey participants , Vosyn UX team members to refine the design further.
Adjustments included clearer call-to-action buttons, optimized content hierarchy, and improved visuals for user engagement.

Impact

Increased clarity in communicating Vosyn.ai’s unique features, improving user comprehension by 50%.
Enhanced visual hierarchy and user engagement with clear calls-to-action.
Final design set the foundation for future iterations and usability testing.

Key Learnings

Clear Messaging is Crucial: The redesign demonstrated how critical it is to communicate value effectively in a landing page.
User-Centric Iteration: Continuous feedback loops ensured the design aligned with user expectations.
Competitive Analysis Benefits: Benchmarking against competitors highlighted areas for improvement and differentiation.

Initial Lo-fi design concepts