LinkedIn Learning Usability Testing Project
Streamlining Course Discovery and Enhancing User Engagement
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Project Type: College-Based Group Project
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Timeline: 3 Weeks
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Role: UX Researcher & Tester
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Tools: Usability Testing, User Surveys, Task Analysis
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Target Audience: Students using LinkedIn Learning
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This project focuses on evaluating LinkedIn Learning as a platform for student skill development. The goal is to identify navigation and discoverability challenges and provide actionable recommendations to enhance the learning experience and improve student engagement.
My Role and Responsibilities
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Role: UX Researcher & Tester
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Responsibilities:​
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Analyzed quantitative and qualitative data to identify key usability challenges.
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Collaborated with team members to ideate and propose actionable solutions.
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Created a comprehensive usability testing report with recommendations for improved navigation, filters, and mobile experience.
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Ensured that insights aligned with the needs of students for a more engaging learning experience.
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Designed and executed usability testing scenarios for evaluating navigation and course discoverability.
Goal of the Project
Goals: Address navigation issues, improve course discoverability, and enhance the overall user experience.
Key Insights from Research and Testing
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Search and Filters:​
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Insight: Participants rated this task moderately easy (avg. score: 5.6/7) but struggled with filter usability.
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Recommendation: Simplify filters with clear labels and intuitive placement to enhance usability.
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Challenge: Overwhelming search results and complex filters made it difficult for users to narrow down courses.
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Course Selection and Adding to Set:
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Challenge: Users found it confusing to differentiate between "Save" and "Add to Set" options.
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Insight: This was the lowest-rated task (avg. score: 3.8/7), with frequent errors and frustrations.
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Recommendation: Redesign the button layout and clearly separate "Save" and "Add to Set" functionalities.
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Resource Downloads:
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Challenge: Hidden resources and unclear download buttons created challenges.
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Insight: Participants rated this task moderately difficult (avg. score: 4.4/7).
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Recommendation: Make resources more visible and design a prominent download button.
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Progress Tracking:
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Challenge: Unclear progress indicators and hidden details led to confusion.
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Insight: This task received mixed feedback (avg. score: 4.2/7), highlighting the need for better tracking.
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Recommendation: Introduce clear visual progress bars and detailed module completion statuses.
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Video Controls:
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Strength: Highly rated for ease of use (avg. score: 6.8/7), with participants praising playback speed, captions, and quality settings.
System Usability Scale (SUS) Results
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Overall Score: 66 (Marginally Acceptable)​
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Participants highlighted the platform’s potential but noted room for improvement in navigation, consistency, and task efficiency.
My Approach
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Research​
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Analyzed task metrics, including time-on-task and task completion rates, and collected qualitative feedback.
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Conducted usability testing with 5 participants, evaluating navigation, search filters, and task completion efficiency.
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Analysis & Ideation
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Refined search filters to include options like skill level, duration, and language, ensuring higher visibility.
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Proposed a persistent navigation bar with quick access to "Saved Courses" and "Recently Viewed."
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Recommended curated categories (e.g., "Popular Courses," "Recommended for You") for faster content discovery.
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Implementation Recommendations
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Simplify filter functionality to make search processes more intuitive.
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Reorganize the homepage with clear visual hierarchy for improved navigation.
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Optimize mobile design for better alignment with the desktop experience.
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Impact
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Efficiency Gains: Improved task completion times and reduced user frustrations in prototype testing.
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Engagement: Clearer navigation paths and enhanced usability fostered better student interaction with the platform.
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Stakeholder Feedback: Recommendations aligned with platform goals and were validated as actionable and impactful.
Contact
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